In 2017, Halloween saw a spike in retail sales as Americans opted to spend money on products ranging from the popular toys to the creepy doll-themed costumes that typically sell out on Halloween.
Now, with more people opting to spend Halloween with their families and friends, it seems that there’s a bit of a boom in the holiday sales.
According to data compiled by Retail Insights, sales of toys, collectibles, and other holiday-themed merchandise increased 6.6% during the year, to $6.8 billion.
The surge in sales was the biggest in 2017, and more than the increase in 2016, the data shows.
This year’s uptick is more than double the 1.7% increase seen in 2016.
The data also shows that the uptick is driven by a resurgence in the number of consumers who bought items with Halloween themed characters on them.
This trend began in the early 1980s, when Halloween became more of a popular holiday as the holiday grew in popularity.
In 2018, that trend is beginning to fade.
In 2017, shoppers spent $4.3 billion on Halloween costumes and other items, up by $1.6 billion from 2016, according to the Retail Insight report.
And while the number grew in 2017 as consumers opted to shop at stores with Halloween-themed characters, they are still a lot smaller than in 2016 and 2018.
The biggest difference this year is that shoppers spent more on items with holiday-specific characters than in previous years.
The trend is driven in part by the popularity of the popular children’s series, Chucky, which began airing on Disney XD in the fall of 2017.
Disney XD has been growing its sales with each season, with sales increasing 7.2% in 2018, up from 6.3% in 2017.